Ad Concepts · Whistler Brand

Five buyers, built out. Plus the formats to scale them.

Each row is one of your buyers and the idea that pulls them, executed a few different ways so we can test and scale the winner. Two carousels at the end show how it stretches into social proof and the full collection. Range on purpose, held to one look.

Whistler Sauna CoSample Concepts · Jul 2026

You asked to see work. Instead of ads from other industries that wouldn't tell you much, I built these for your brand: real concepts for five of your buyers, on the Versorix Blueprint. A few notes before you scroll.

Concepts, not a campaign

These show the thinking and the design. The finished, tested library gets built together.

Video is the next layer

It's my core edge and the format that converts best, but it needs footage we shoot together. Mapped out below, not produced here.

This is the tip

The engine that runs it (copy, targeting, daily management, testing) is the engagement. Detailed at the end.

01The Escape

The chalet owner

Owns the mountain or lake property, lives in the city. Already has the view. Wants the place to feel like even more of a reward when they finally get there.

Sells viaAspirationObjection"Will it hold up to mountain winters?"
Whistler Sauna Co
The Escape
The best seat
on the mountain.
Full-glass cedar, engineered for alpine winters. Delivered and installed across BC.

Cinematic

Whistler Sauna Co
The Escape
Some views are
better shared.
The retreat your family drives all that way for.

Cinematic · lifestyle

Whistler Sauna Co
The Escape
Built where the
view is the point.
Full-glass design so the light comes in and the day goes out.

Editorial block

02The Reset

The time-poor executive

High income, zero spare time. Wants recovery but won't book a spa or fight traffic for it. Time is the scarce thing, not money.

Sells viaThe condition + white-glove installObjection"No time to deal with a build"
Whistler Sauna Co
The Reset
The reset,
without the reservation.

Poster · statement

Whistler Sauna Co
The Reset
We build it.
You step in.
Site prep, electrical, install. The whole thing handled, end to end.

Cinematic · service

03Done Right · the qualifier

The discerning renovator

Has seen the cheap cedar boxes and refuses flat-pack junk. Wants the real thing, and this shows the price-shoppers the door before they ever call.

Sells viaEducation + prices out the bargain-hunterObjection"Why more than the kits?"
Whistler Sauna Co
Done Right
Not a flat-pack kit.
Handcrafted cedarArchitectural designInstalled

Editorial top · education

The flat-pack kit
  • Flat cedar in a box
  • Your weekend to assemble
  • No install, no warranty
Whistler Sauna Co
Handcrafted by us
Designed, built,
and installed.

Us vs Them · proven template

◨ CarouselSocial proof · swipeable, a different owner on every card
Whistler Sauna Co
★★★★★
"Best thing we've added to the house."
Rated 5.0
Whistler Sauna Co
★★★★★
"They handled every last detail. We just showed up."
Rated 5.0
Whistler Sauna Co
★★★★★
"Feels like part of the house, not an add-on."
Rated 5.0
Whistler Sauna Co
★★★★★
"Use it every single morning. Worth every penny."
Rated 5.0

Sample quotes. Swap in real reviews before running.

04The Ritual

The wellness devotee

Recovery-obsessed, already does the sauna and cold somewhere else. Wants the practice to be part of daily life, not an outing they have to plan.

Sells viaHabit, the one you'll actually useObjection"Is a home one really as good?"
Whistler Sauna Co
The Ritual
Make it a practice,
not a trip.

Poster

Whistler Sauna Co
Heat. Cold. Repeat.
The full ritual,
minus the drive.
Real heat, real cedar, ready whenever you are.

Cinematic · habit

05The Sanctuary

The forever-home owner

Settled, invested in the home, done chasing. Has the patio, the hot tub, the firepit. Wants the one thing that makes everyone actually slow down.

Sells viaEmotionObjection"Big purchase. Will we use it?"
Whistler Sauna Co
The Sanctuary
No plans.
Just this.
A space in the backyard that slows everything down.

Cinematic · emotion

Whistler Sauna Co
The Sanctuary
The upgrade that
changes the whole yard.
Designed into your space. Built to stay.

Editorial block

06The Collection · retargeting

The considerer

Already visited the site. Now they're choosing a style. A curated carousel of your cube hero models, aspirational, not a discount catalog. This is where a product carousel earns its keep: warm traffic, not cold.

Best forRetargeting site visitorsNoteCurated models, framed by design, not price
◨ CarouselThe collection · one hero model per card
Whistler Sauna Co
TrinityCorner cedar cube
→
Whistler Sauna Co
OrionWrap-around glass
→
Whistler Sauna Co
Studio 6 MaxCube + porch
→
Whistler Sauna Co
HudsonCedar + steel
→
Whistler Sauna Co
Pure Cube 582With shower
→

Names from your saunas page.

Video · the next layer

The formats that convert best, and can't be copied.

Video outperforms everything, and it's my core edge: eleven years of production. It needs footage we shoot together, so it's built in the engagement, not here. Every cut follows the three-act structure the Versorix Blueprint runs on (hook, story, payoff), with a hook scripted to each buyer. Here is the plan.

▶Founder

The owner film

You on camera, telling the white-glove story no competitor can fake. The reason people choose you.

Serves The Reset
▶Testimonial

Real owners

A client on camera on why it changed their home. The proof the cautious buyer needs.

Serves Sanctuary · Done Right
▶Build film

The craft, narrated

The install, voiced over. Shows exactly what "not a flat-pack kit" means, and what the price buys.

Serves Done Right
▶Cinematic

The recut

Your landscape footage cut to a fast hook. Aspiration in fifteen seconds.

Serves The Escape
▶Lifestyle

The ritual

The steam, the calm, the practice. The daily habit, made to feel inevitable.

Serves The Ritual

Concepts, not finished films. Produced once we are working together.

The creative is half of it.

The other half is the machine that runs it every day, and that is the engagement. A pile of good ads is a good first month or two. Then statics fatigue, the results slide, and it takes fresh creative and constant testing to keep winning. That is daily work, not a one-time build.

01Daily management. I am in the account every day, reading the numbers and moving budget to what is working.
02The test-and-scale engine. Statics fatigue in a month or two. Fresh creative on a cadence, kill what loses, pour into what wins.
03Ad copy for every buyer. The headlines here are the taste. The full copy, written to each avatar, gets built for the campaign.
04Campaign structure. Each concept put in front of the right person, the way the Versorix Blueprint targets by avatar.
05Full video production. The founder, testimonial, and build films above.
06Tracking, wired in. Every lead attributed, so you finally see what each dollar actually does.

Optional, and testable: a dedicated landing page with a question or two that filters the tire-kickers, so ad traffic hits something built to convert and qualify, separate from your catalog.